Tre' Ridings, owner of Photographic Tendencies, began in 1993 and earned a Bachelor of Science degree in Photography and Radio/TV/Film.
It was in 1994 when Tre' started shooting events all around Houston, concentrating on speed, accuracy, and bringing out the fashionista and rockstar in everyone he shoots.
Starting in 2001 Tre' began shooting under contract for the Houston Chronicle.
In 2001 he partnered with Catch The Moment Digital Event Photography, the world's leading greenscreen event company, developing greenscreen technology and shooting coast to coast from Los Angeles to Miami...bringing everything studied about and worked with in chromakey greenscreen/bluescreen in the college days.
Tre' has shot images for publications such as Vanity Fair, Bloomsburg Magazine, Wall Street Journal, American Lawyer, Food & Wine, and the Houston Chronicle.
While on tour with the Dew Action Sports Tour, NBC renamed him Rockstar Photographer Tre', which has been taken over by fans and is how he signs the occasional autograph.
Tre' is the official photographer of ClearChannel's number one station in the nation 94.5 The Buzz as well as many other ClearChannel and CBS Radio stations.
Everything is shot with the latest Nikon professional digital, 35mm, and Mamiya medium format gear. All post production is done on the latest computers and software.
Photography is not simply pushing a button on a camera...just as accounting is not simply pushing 2 + 2 on a calculator. Photography not only preserves a frame in time, it is telling a story just by viewing an image.
Whether it's turning event goers into rockstars or creating marketing and advertising imagery to capturing weddings to turning Moms into Models, it's done with Rockstar Flare and in the most professional manner.
SERVICES
Photographic Tendencies offers many types of photography...from fashion, candids, weddings, to corporate events. A mobile studio complete with powerful professional studio lighting can control the mood of your shoot. We have the ability to photograph you and within minutes you have professional glossy 8x10 dye sublimation print to take with you...or a full resolution CD burned within minutes...or the image(s) immediately emailed to you after the photographs were taken...you name it, it can happen.
COMMONLY ASKED QUESTIONS FOR TRE':
What about studio gear?
Bowens/Calumet pro studio strobe lights ranging from 250 to 750 watt/seconds,
Photoflex and Chimera softboxes, Photoflex speedrings, Photoflex umbrellas, Bogen light and background stands, and the Lastolite Hilite 6ft x 7ft softbox/background.
Computer stuff?
Core Duo Sony Vaio computers loaded with the latest of softwares
including Nikon Capture NX & Photoshop Extended and Master Collection as well as a scorching game of tetris.
Megapixels?
The Nikon D2Xs is 12.4 megapixels. These images can also be upsized to 25 megapixels. Just for reference, one 25 mp image can take up to 140 mb of space.
Do you travel?
Yes. I travel quite a bit shooting all around the nation from Los Angeles to New York. Anyone want some air miles???
Ever gonna do a book?
Yes. It’s on the back burner until things slow down, but yes…multiple books
down the line. You can see a preview of the book ‘ALT’ in the portfolio section. It is a multi-year project focusing on the alternative club scene.
Will you shoot me for free?
Once in awhile I will shoot TFP projects, but with my busy shooting schedule I like to concentrate on paying gigs.
Are you expensive?
Granted, as we all know, you get what you pay for. However, I’m not expensive compared to my competition. I also work group discounts which is very popular with models, actors, & bands. Take a look at the 'Rates' section for current packages.
Do you do ‘touch-ups’…?
Yes, post-production is done on all shoots. I tend to be very particular about my work, nothing leaves my hands before post-production. For every hour of shooting, it will take two to three hours of post-production to prepare each image for viewing and printing.
Current music addiction?
Social Distortion & Streetdogs
Photographic Tendencies has turned GREEN...from home base to the road:
* The home base energy source is now solar assisted with a 9 solar panel array fed into a grid-tie inverter...
* We've stepped up the recycling to recycle all metals and plastics used.
* We've replaced our professional AC-powered photographic lighting to much more efficient battery powered units.
* All the batteries for all our camera and lighting gear are charged at the home base with solar energy.
* All lighting at the home base has been changed to high efficiency LED and CFL lighting which is controlled with computer automation.
* All gas-powered lawn-care equipment has been replaced with cordless electric units and are charged with solar power.
* However we don't plan on wearing patchouli.
Now it's YOUR turn to go green!